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Expo Info

About the Active Lifestyle Expo

Each year on Super Bowl Sunday, thousands of runners and their families come to Huntington Beach to participate in the Surf City USA® Marathon and Half Marathon. The unique appeal of this surf themed event draws active, educated and affluent participants from all over California, and includes runners from all 50 states and 19 foreign countries.

With a wide variety of exhibitors featuring the latest in run technology, nutrition, fitness, as well as local Huntington Beach businesses, it’s an exciting and interactive Expo that’s free to the public and has something for the whole family.

Please contact our Expo team with any expo specific questions.


Friday, February 2 – 1PM to 7PM
Saturday, February 3 – 9AM to 6PM
Sunday, February 4 – Finish Line Festival – 6AM to 1PM


Huntington Beach Parking Lot
21291 Pacific Coast Highway
Huntington Beach, CA 92648 Between Beach and Huntington St., across from Hilton Waterfront



Event Weekend Audience

  • 16,000 Event Participants
  • 30,000+ Expo Visitors
  • 100+ exhibitors
  • 45,000 Spectators
  • 2,500 Volunteers
  • 3.6 Million Social Media Impressions
  • 200 Million Earned Media (PR) Impressions

Virtual Gift Bag

Include your company’s product or service in our Virtual Gift Bag Each year, Surf City Marathon participants receive virtual gift bags via email and social media that feature media-rich goods and services. So what better way to advertise your business than with a Surf City Virtual Gift Bag? When you include your product in our virtual gift bags, you automatically extend your company’s reach to thousands of potential clients and customers.

Virtual gifts may include, but are not limited to, race discounts, vendor discounts, special promotions and merchandise options. Inclusion in the Surf City Virtual Gift Bag program is available as a standalone partnership or for a reduced cost with an exhibitor booth purchase. Email our Expo Team today to learn more about this great opportunity.

Promote your brand in our Surf City Tote bag

All 20,000+ participants will receive a Surf City Marathon tote bag when they arrive to the Active Lifestyle Expo to pick up their bib number. This is a great opportunity to reach a highly desirable demographic committed to health and fitness.

Tote Bag — Sample Item
– Overweight objects may incur an additional handling fee
– Restrictions may apply based on sponsor exclusivities

Tote Bag — Non-Sample Item
– Flyer advertisements must be in full-color on high-quality
– Postcard/cover stock paper ( paper flyers will not be accepted / postcards can be no larger than 4 inches x 6 inches)