About Us
The Active Lifestyle Philosophy
Miles beyond a great weekend event, we are committed to creating unique experiences that inspire lifelong activity. This includes a dedication to initiating, encouraging, and supporting year round programs in celebration of an active lifestyle.
The Partnership
The Surf City USA® Marathon is owned and operated by Pacific Shoreline Marathon, LLC. Our unconventional approach to event development and promotion is intended to support the active lifestyle vision that initiates unique quality experiences for participants, partners, and spectators for years to come. We are committed to the following values; every individual is important, our work is a meaningful component of our lives, customers deserve our best, and we aspire to the greatest success. It is our sincere pleasure to be a part of this incredible event and we look forward to creating unique experiences to inspire active lifestyles for participants from all over the world.
Public Relations
Public relations for the Surf City USA Marathon and related events is handled by MKM. MKM is a leading youth culture and active lifestyle marketing agency. Located in Southern California, MKM specializes in non-traditional public relations, experiential marketing and event production. Their roster of success stories features an eclectic mix of brands, world-class sporting events, Olympic-caliber athletes, disparate products and music festivals. Team MKM has successfully promoted dozens of high profile specialty events such as the US Open of Surfing, Boardfest, and the US Olympic Winter Games and Gravity Games. www.teammkm.com
Race Management 
We are pleased to have Kinane Events manage race and event operations. Kinane Events is a full service agency which currently manages many of Southern California's largest running/walking events. Since 1992, Kinane Events has managed the Orange County RACE FOR THE CURE® which attracts over 20,000 participants annually. The Kinane Events staff has over 50 years of combined experience in managing high quality participant events.
To learn more about Kinane Events CLICK HERE.
What Inspires Us
We get many emails and letters from participants. The most inspiring are from those who have an experience at our event that has a lasting impact on their lives far beyond race day. We are amazed by the variety of things that inspire people to run, walk, or do whatever they love to stay active and fit. From the great achievements of elite runners to the people who have to work to get a few hours of walking in their weekly schedules; it's the dedication to being active that matters. Tell us your story.
Participant Information
Kinane Events
800 Grand Avenue, Suite C-10
Carlsbad, CA 92008
info@runsurfcity.com
(888)422-0RUN (0786)
Exhibitor Information - CLICK HERE
expo@runsurfcity.com
(888)422-0RUN (0786)
Partnership and Marketing Opportunities
info@surfcitypartner.com
Sponsorship Information | 
